my PORTFOLIO
During my previous jobs, I was tasked with the goal of gaining impressions and improving brand awareness on the social media profiles I worked on.
In 2024, that meant leaning into video and entertaining meme content, while continuing to think outside-the-box about how to accomplish business objectives.
i create content that gets results.
campaign #1: sports betting & local content
During my 2 years at ClutchBet Sportsbook, we operated only in 3 states: Iowa, Colorado and later, Louisiana. Due to the fact that we had a limited market opportunity, we chose to focus on local grassroots marketing efforts.
While my overall goal was to increase impressions and brand awareness for ClutchBet — what’s the use of gaining brand awareness of the people who learn of ClutchBet and can’t use the app?
As our profiles grew, I prioritized sharing content primarily featuring the teams that we promoted. This strategy greatly improved our engagement on Instagram and TikTok and assisted greatly in the conversion of future customers.
campaign #2: facebook groups
When I first started at ClutchBet Sportsbook and learned of our (at the time) 3 person marketing team, I knew I had to be innovative in aquiring players in ways that the “big” players in sports betting haven’t thought of.
One of the first ideas I was able to execute was partnerships with fan Facebook groups, primarily working with Hawkeye Heaven, an Iowa Hawkeye fan Facebook group with well over 150K members.
Throughout our partnership, ClutchBet shared sponsored content through Hawkeye Heaven both promoting our Hawkeye-specific betting offers and starting debates with fans.
Looking back on this partnership, ClutchBet was able to convert dozens and dozens of users over the span of a year and expand our brand awareness to thousands of Hawkeye fans across Iowa.
Campaign #3: parlay launch campaign (contract)
In addition to my 2 years at ClutchBet Sportsbook, I also did a recent month-long contract with an unnamed sports betting company. During that time I was tasked with marketing the announcement of parlays in their app.
The brand had a very popular Discord channel in which users often asked about the status new features — including their desire for parlays.
I took that idea and created a video for Instagram, TikTok and Twitter. You can find this video linked in the image to the right.
